Due to the public health emergency resulting from the Covid-19 outbreak, all of us have to rethink of the meaning of mass gatherings and social relationships. In this regard, the entertainment industry, needs to be completely reorganized in compliance with what we are all asked to do: be safe and keep social distancing.

Fresh Agency, Live Club and Shining Production, three Italian companies that have been in the industry for more than twenty years, have joined forces to face this hard challenge and put some concrete ideas on the table in order to propose something that could really be safe for those who want and especially need to include the entertainment in their lives.

We have been asked to evolve and adapt ourselves to the conditions of a new way of life. We chose to respond to this in the smartest way: moving along the line of progress, pushing beyond new horizons. There’s been a lot of talks in these last days about the return of “Drive-In” movies, but we prefer thinking of something that above all should be eco-friendly and sharable.

This is how Bike-In was born.

Yes, the bike is the main key element of our project. Why did we choose the bike? Because at this time in our history, large events and mass gatherings must be put on standby. It’s mandatory to facilitate new strategies based on limited attendance and new facilities that can guarantee safety, but we don’t want to give up on the power and magic of live events.

Keep the entertainment industry and human connection alive.

For those people who have always worked in this industry and those who have lost their jobs due to the health and economical crisis.

That’s what we need right now: right after the lockdown

Are the perfect sets of our stages. People can breathe fresh air, leaving behind the ‘cabin fever’ due to the lockdown. The event and the venue can be reached and enjoyed by bike.

Why? Because the bike itself allows us to keep the social distancing needed when entering and exiting the event. Is it possible to reach the venue by car? Yes. Although we kindly ask you to leave it in the nearby parking lots and then proceed to the venue on a bike. If you do not have a bike, you’ll be able to get one through a bike sharing service.

From driving a car to riding a bike, from tourism to cycle tourism: attending an event becomes an opportunity to visit new places and new cities in a different way. Bike-In can be the way to access sites that are closed because the social distancing can’t be guaranteed. It’s also a new way of gathering and spending time together, being safe.

Are placed both at the entrance and at the exit of the venue. Selected toilet facilities that can assure the respect of the current regulations in terms of social distancing, hygiene and sanitation. Obligatory and safe paths.

Thanks to this app you can buy tickets, food, beverage, merchandise and more that will be delivered directly to your spot. Plus, using our app you can choose and even customize your spot.

To keep people safe and distant according to the current legislation, people who attend a BIKE-IN® event can choose their own spot. What is a spot? It’s a small area for a single person, for small groups or families, limited by adjustable and self-supporting barriers. A spot is your personal space that is always safe and customizable, surrounded by passage through corridors, that guarantees people and workers’ safety, but still assuring the opportunity to fully enjoy the show.

Tickets are sold through our app, where you can also select the position of your spot and even the kind of spot and add to your purchase some additional services too.

An Area for just one person and one bicycle.

Bigger areas for families: to enjoy the event altogether.

A mezzanine area where you ca get services like an aperitif or a dinner and more.

Every spot has its bike rack where the bike can be left and it’s protected on two sides by some non-invading barriers that don’t hide the view.
Thanks to its versatility this facility can be used for different types of events and shows: concerts, movies. theatre, sporting events, ceremonies and educational meetings.

The spot can have different configurations:

- Standing Ticket
- Seats
- Multiple for families
- Other sets

An opportunity for other companies to have a branded space to promote themselves.

Not just a show. The audience is completely merged into the magic atmosphere made of lights, music, sounds and, above all, made of the feelings of being involved in an emotional experience shared with the rest of the attendees.

And to push both the audience and the artists to be a part of a new way of entertainment: safe, eco-friendly, simple and easy, mainly focused on the need of enjoying the pleasure of sharing moments again.

Dedicated spots with a great view of the stage and a team always ready to help and support.

By buying the special merchandise designed for this purpose, you will help Bike-In to raise funds to help those who are everyday dealing with this terrible health emergency.

Bike-In® is an open air formula, but we have also thought of those that would like to join us for the event, but they can’t leave their homes or in case the event is sold out. How can we make them happy? The answer is: a live streaming service, so everyone can virtually enjoy the show from their living room.

For those who choose to purchase the live streaming event, we also offer a delivery service to order food and drinks from the event and have them at home. In this way, people can still feel to be as part of something and the food and beverage suppliers can be even more involved and supported.

Zero adding emissions compared to a normal event. The audience doesn’t become a source of pollution.

Enjoyable while breathing fresh air, but it still keeps the emotions given by a live show alive and all the features of an event intact.

If you don’t have a bike, you can rent it from the numerous bike sharing services around the area.

Perfect on green areas, Bike-In doesn’t require big paved areas.

due to the vehicles gas emissions and air-conditioning

The audience, made of people that have been on lockdown for a long time, find themselves isolated again, living a lowered form of live experience, closed in a small space like a car.

Drive-in areas have to be able to support countless cars passages and the resulting overuse. It requires a huge effort to set the area and to distance every and each parking spot. A drive-in formula put some limits in choosing the right areas as they all must be paved and huge enough to contain a certain number of cars.

STEFANO BRAMBILLA
corporate@bike-in.it

LAURA CIRAUDO
promo@bike-in.it

@bikein.live

@bikein.live

29 April 2020
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