Slide

concept

Due to the public health emergency resulting from the Covid-19 outbreak, all of us have to rethink of the meaning of mass gatherings and social relationships. In this regard, the entertainment industry, needs to be completely reorganized in compliance with what we are all asked to do: be safe and keep social distancing.

Fresh Agency, Live Club and Shining Production, three Italian companies that have been in the industry for more than twenty years, have joined forces to face this hard challenge and put some concrete ideas on the table in order to propose something that could really be safe for those who want and especially need to include the entertainment in their lives.

Bike-In is drive-in ...by bike!

We have been asked to evolve and adapt ourselves to the conditions of a new way of life. We chose to respond to this in the smartest way: moving along the line of progress, pushing beyond new horizons. There’s been a lot of talks in these last days about the return of “Drive-In” movies, but we prefer thinking of something that above all should be eco-friendly and sharable.

This is how Bike-In was born.

Yes, the bike is the main key element of our project. Why did we choose the bike? Because at this time in our history, large events and mass gatherings must be put on standby. It’s mandatory to facilitate new strategies based on limited attendance and new facilities that can guarantee safety, but we don’t want to give up on the power and magic of live events.

GOALS

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THE SHOW MUST GO ON

Keep the entertainment industry and human connection alive.

CREATING JOBS

For those people who have always worked in this industry and those who have lost their jobs due to the health and economical crisis.

CHEERING PEOPLE UP WITH AMUSEMENT AND LEISURE

That’s what we need right now: right after the lockdown
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Is green

Green urban areas

Are the perfect sets of our stages. People can breathe fresh air, leaving behind the ‘cabin fever’ due to the lockdown. The event and the venue can be reached and enjoyed by bike.

On a bike is better

Why? Because the bike itself allows us to keep the social distancing needed when entering and exiting the event. Is it possible to reach the venue by car? Yes. Although we kindly ask you to leave it in the nearby parking lots and then proceed to the venue on a bike. If you do not have a bike, you’ll be able to get one through a bike sharing service.

Bicycle tourism

From driving a car to riding a bike, from tourism to cycle tourism: attending an event becomes an opportunity to visit new places and new cities in a different way. Bike-In can be the way to access sites that are closed because the social distancing can’t be guaranteed. It’s also a new way of gathering and spending time together, being safe.
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Is SAFE

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Check-in points

Are placed both at the entrance and at the exit of the venue. Selected toilet facilities that can assure the respect of the current regulations in terms of social distancing, hygiene and sanitation. Obligatory and safe paths.

We want to offer a cashless experience

Thanks to this app you can buy tickets, food, beverage, merchandise and more that will be delivered directly to your spot. Plus, using our app you can choose and even customize your spot.

Nominal and digital ticket easy to track


Security staff to control the area and the social distancing


Frequent sanitation facilities

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Is SMART

Choose and customize your SPOT

To keep people safe and distant according to the current legislation, people who attend a BIKE-IN® event can choose their own spot. What is a spot? It’s a small area for a single person, for small groups or families, limited by adjustable and self-supporting barriers. A spot is your personal space that is always safe and customizable, surrounded by passage through corridors, that guarantees people and workers’ safety, but still assuring the opportunity to fully enjoy the show.

Tickets are sold through our app, where you can also select the position of your spot and even the kind of spot and add to your purchase some additional services too.

Single Spot

An Area for just one person and one bicycle.
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Family / Couple Spot

Bigger areas for families: to enjoy the event altogether.
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Premium Spot

A mezzanine area where you ca get services like an aperitif or a dinner and more.
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Every spot has its bike rack where the bike can be left and it’s protected on two sides by some non-invading barriers that don’t hide the view.
Thanks to its versatility this facility can be used for different types of events and shows: concerts, movies. theatre, sporting events, ceremonies and educational meetings.

The spot can have different configurations:

- Standing Ticket
- Seats
- Multiple for families
- Other sets


Branding Spot

An opportunity for other companies to have a branded space to promote themselves.
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Is SOCIAL

A real experience

Not just a show. The audience is completely merged into the magic atmosphere made of lights, music, sounds and, above all, made of the feelings of being involved in an emotional experience shared with the rest of the attendees.

A smart way to share

And to push both the audience and the artists to be a part of a new way of entertainment: safe, eco-friendly, simple and easy, mainly focused on the need of enjoying the pleasure of sharing moments again.

Accessibility for people with disabilities

Dedicated spots with a great view of the stage and a team always ready to help and support.

Fundraising

By buying the special merchandise designed for this purpose, you will help Bike-In to raise funds to help those who are everyday dealing with this terrible health emergency.
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COMES TO YOUR PLACE!

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Live Streaming

Bike-In® is an open air formula, but we have also thought of those that would like to join us for the event, but they can’t leave their homes or in case the event is sold out. How can we make them happy? The answer is: a live streaming service, so everyone can virtually enjoy the show from their living room.

Delivery service

For those who choose to purchase the live streaming event, we also offer a delivery service to order food and drinks from the event and have them at home. In this way, people can still feel to be as part of something and the food and beverage suppliers can be even more involved and supported.
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vs drive-in

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Eco-friendly

Zero adding emissions compared to a normal event. The audience doesn’t become a source of pollution.

Open Air

Enjoyable while breathing fresh air, but it still keeps the emotions given by a live show alive and all the features of an event intact.

It’s for everyone

If you don’t have a bike, you can rent it from the numerous bike sharing services around the area.

Adaptable for any space

Perfect on green areas, Bike-In doesn’t require big paved areas.

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Polluting

due to the vehicles gas emissions and air-conditioning

Not engaging

The audience, made of people that have been on lockdown for a long time, find themselves isolated again, living a lowered form of live experience, closed in a small space like a car.

Impacting on the environment:

Drive-in areas have to be able to support countless cars passages and the resulting overuse. It requires a huge effort to set the area and to distance every and each parking spot. A drive-in formula put some limits in choosing the right areas as they all must be paved and huge enough to contain a certain number of cars.

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Who’s this project for?

Institutions

Cultural Associations

Environmental Associations

Agencies and Promoters

Artists

Radio & Tv

Bikesharing Companies

Bicycle Manufacturers

App / Devices Creators

Food & Beverage Companies

Merchandising Brand

Technical Sponsors

contacts and social

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Copyright
Fulvio de Rosa
INFO@BIKE-IN.IT


Account / Brand

STEFANO BRAMBILLA
corporate@bike-in.it


Communications

LAURA CIRAUDO
promo@bike-in.it


Instagram


Facebook

PRESS REVIEW

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29 April 2020
Sport Outdoor

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29 April 2020
Loud & Proud

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29 April 2020
On Stage

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29 April 2020
Rock Rebel Magazine

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30 April 2020
Bike Italia

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30 April 2020
Voce di Mantova

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30 April 2020
Rockol

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30 April 2020
Sport Legnano

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30 April 2020
Caterpillar - Radio 2

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30 April 2020
Il Giorno

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02 May 2020
Giornale di Brescia

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02 May 2020
Radio Onda Urto

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03 May 2020
L'Adige

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03 May 2020
La Stampa Motori

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04 May 2020
Gazzetta di Mantova

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04 May 2020
ANSA

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04 May 2020
Indie Life

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04 May 2020
Radio Popolare

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05 May 2020
La Stampa

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05 May 2020
Corriere della Sera

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05 May 2020
Il Resto del Carlino

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05 May 2020
Cure Naturali

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05 May 2020
Radio Lombardia

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06 May 2020
Sentire Ascoltare

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06 May 2020
La Pedalada

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07 May 2020
Mentelocale

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07 May 2020
Rock Nation

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10 May 2020
La Repubblica

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10 May 2020
Radio 24

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11 May 2020
Il Giorno

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12 May 2020
Rivista BC

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16 May 2020
La Repubblica

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16 May 2020
Radio Number One

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18 May 2020
The Parallel Vision

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19 May 2020
Eco di Bergamo

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21 May 2020
Milano Tomorrow

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21 May 2020
IQ Mag

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21 May 2020
Viagginbici

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22 May 2020
Radio Bruno

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22 May 2020
Radio Bruno

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22 May 2020
La Gazzetta di Mantova

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22 May 2020
La Regione

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22 May 2020
Electro News (FR)

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14 June 2020
La Gazzetta di Mantova

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01 July 2020
Voce di Mantova

about us

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FRESH AGENCY is specialized in communication and events organization. Funded by a professional team, its mission is based on five main concepts: “synergy”, “strategy”, “dynamism”, “evolution” and “adaptability”, along with a lot of creativity.
Our staff have organized and managed events, festivals, music tours, shows, company events, events formats and parties, for over twenty years. Moreover, our people have a long-time expertise in marketing and branding promotion. Thanks to our different skills, we are able to offer the best solutions in terms of events organization, set-ups, marketing and communication, media management, business and events management.
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SHINING PRODUCTION Established in 2002, Shining Production is a music production company which organizes concerts, shows, festivals and events. It works with music clubs, theaters, city councils and so on to organize and give birth to many different kinds of events and happenings. It is able to offer a full service in organizing an event, taking care of the artistic direction, all administrative and bureaucratic aspects, promotion of the event, ticketing, set-up, audio and light service, food & beverage management thanks to a high qualified professional team.
shiningproduction.com
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LIVE MUSIC CLUB. A club with a rock soul, that in over 20 years of concerts, events, parties and so on, has celebrated music in all its genres. Live Club has been recognized and even awarded by music press and audience as a real point of reference for live music. A venue that over the years has offered many musical genres and typeS of entertainment to satisfy the tastes of a wide audience. A new versatile venue, inaugurated in 2007, the year of the 10th anniversary of Live Club, has hosted concerts, festivals, dance show, theatrical performances, parties, with all kind of settings.
liveclub.it
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