Due to the public health emergency resulting from the Covid-19 outbreak, all of us have to rethink of the meaning of mass gatherings and social relationships. In this regard, the entertainment industry, needs to be completely reorganized in compliance with what we are all asked to do: be safe and keep social distancing.
Fresh Agency, Live Club and Shining Production, three Italian companies that have been in the industry for more than twenty years, have joined forces to face this hard challenge and put some concrete ideas on the table in order to propose something that could really be safe for those who want and especially need to include the entertainment in their lives.
Bike-In is drive-in ...by bike!
We have been asked to evolve and adapt ourselves to the conditions of a new way of life. We chose to respond to this in the smartest way: moving along the line of progress, pushing beyond new horizons. There’s been a lot of talks in these last days about the return of “Drive-In” movies, but we prefer thinking of something that above all should be eco-friendly and sharable.
This is how Bike-In was born.
Yes, the bike is the main key element of our project. Why did we choose the bike? Because at this time in our history, large events and mass gatherings must be put on standby. It’s mandatory to facilitate new strategies based on limited attendance and new facilities that can guarantee safety, but we don’t want to give up on the power and magic of live events.
THE SHOW MUST GO ON
CHEERING PEOPLE UP WITH AMUSEMENT AND LEISURE
Green urban areas
On a bike is better
We want to offer a cashless experience
Nominal and digital ticket easy to track
Security staff to control the area and the social distancing
Frequent sanitation facilities
Choose and customize your SPOT
To keep people safe and distant according to the current legislation, people who attend a BIKE-IN® event can choose their own spot. What is a spot? It’s a small area for a single person, for small groups or families, limited by adjustable and self-supporting barriers. A spot is your personal space that is always safe and customizable, surrounded by passage through corridors, that guarantees people and workers’ safety, but still assuring the opportunity to fully enjoy the show.
Family / Couple Spot
Every spot has its bike rack where the bike can be left and it’s protected on two sides by some non-invading barriers that don’t hide the view.
Thanks to its versatility this facility can be used for different types of events and shows: concerts, movies. theatre, sporting events, ceremonies and educational meetings.
The spot can have different configurations:
- Standing Ticket
- Multiple for families
- Other sets
COMES TO YOUR PLACE!
It’s for everyone
Adaptable for any space
Perfect on green areas, Bike-In doesn’t require big paved areas.
due to the vehicles gas emissions and air-conditioning
The audience, made of people that have been on lockdown for a long time, find themselves isolated again, living a lowered form of live experience, closed in a small space like a car.
Impacting on the environment:
Drive-in areas have to be able to support countless cars passages and the resulting overuse. It requires a huge effort to set the area and to distance every and each parking spot. A drive-in formula put some limits in choosing the right areas as they all must be paved and huge enough to contain a certain number of cars.
Who’s this project for?
Agencies and Promoters
Radio & Tv
App / Devices Creators
Food & Beverage Companies
contacts and social
FRESH AGENCY is specialized in communication and events organization. Funded by a professional team, its mission is based on five main concepts: “synergy”, “strategy”, “dynamism”, “evolution” and “adaptability”, along with a lot of creativity.
Our staff have organized and managed events, festivals, music tours, shows, company events, events formats and parties, for over twenty years. Moreover, our people have a long-time expertise in marketing and branding promotion. Thanks to our different skills, we are able to offer the best solutions in terms of events organization, set-ups, marketing and communication, media management, business and events management.
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SHINING PRODUCTION Established in 2002, Shining Production is a music production company which organizes concerts, shows, festivals and events. It works with music clubs, theaters, city councils and so on to organize and give birth to many different kinds of events and happenings. It is able to offer a full service in organizing an event, taking care of the artistic direction, all administrative and bureaucratic aspects, promotion of the event, ticketing, set-up, audio and light service, food & beverage management thanks to a high qualified professional team.
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LIVE MUSIC CLUB. A club with a rock soul, that in over 20 years of concerts, events, parties and so on, has celebrated music in all its genres. Live Club has been recognized and even awarded by music press and audience as a real point of reference for live music. A venue that over the years has offered many musical genres and typeS of entertainment to satisfy the tastes of a wide audience. A new versatile venue, inaugurated in 2007, the year of the 10th anniversary of Live Club, has hosted concerts, festivals, dance show, theatrical performances, parties, with all kind of settings.
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