The public health emergency resulting from the Covid-19 outbreak, forced us to to rethink of the meaning of mass gatherings and social relationships in a very short time.
Fresh Agency, Live Club and Shining Production, three Italian companies that have been in the industry for more than twenty years, have joined forces to face this hard challenge and to propose something that could really be safe for those who want to include the live entertainment in their lives. We have been asked to evolve. We choose to respond to this in the smartest way: moving along the line of progress, pushing beyond new horizons.
The Bike-in idea was born as a reaction to the possible return of the “Drive-In” movie theaters. The Bike-in gives a new meaning to the drive-in formula: the main key element of the project is the bike. It offers a eco-friendly and more sharable experience.
Bike-In is drive-in ...by bike!
At this time in our history, large events and mass gatherings must be put on standby. It’s mandatory to facilitate new strategies based on limited attendance and new facilities that can guarantee safety, but we don’t want to give up on the power and magic of live events.
Bike-In is a project that aims to enhance those green urban areas that we can consider as the green lung of our cities. It can be set up with seasonal facilities in order to host several events spanning from live music, movies, theatre, sporting events, religious ceremonies to educational meetings. All events that can be scheduled in the afternoon, evening and night.
The Bike-In formula is perfect for those venues that can be easily reached by bike or push scooter or on foot of course. People can meet in a green and fresh environment and every single person can book a personal and completely customizable spot.
The Bike-In experience can be defined in few main points:
- Bike-In is Green: eco-friendly and sustainable
- Bike-In is Safe: it guarantees social distancing
- Bike-In is Smart: It gives the opportunity to enjoy an event in full and living an experience which is completely customized and shared at the same time
- Bike-In is Social:the artist and the audience share a real and highly empathic experience. They are emotionally connected, sharing the need to experience human connections again, to compensate for long time spent self-isolated during the lockdowns.
- Bike-In è Slow: a brand new way to create and enjoy art, culture and creativity. It’s a format that guarantees social distancing and safety, required today. It encourages the use of the bike as an eco-friendly mean: promoting a sustainable tourism and mobility and supporting an increase of bicycle lanes and pedestrian areas, that nowadays are an important topic of interest worldwide.
THE SHOW MUST GO ON
For those people who have always worked in this industry and those who have lost their jobs due to the health and economical crisis.
CHEERING PEOPLE UP WITH AMUSE- MENT AND LEISURE
Green urban areas
Are the perfect sets of our stages. People can breathe fresh air, leaving behind the ‘cabin fever’ due to the lockdown. The event and the venue can be reached and enjoyed by bike.
On a bike is better
Check in points
Are placed both at the entrance and at the exit of the venue. Selected toilet facilities that can assure the respect of the current regulations in terms of social distancing, hygiene and sanitation. Obligatory and safe paths.
We want to offer a cashless experience
Thanks to an app you can buy tickets, food, beverage, merchandise and more that will be delivered directly to your spot. Plus, using our app you can choose and even customize your spot
Nominal and digital ticket easy to track
Security staff to control the area and the social distancing
Frequent sanitation of the facilities
To keep people safe and distant according to the current legislation, people who attend a BIKE-IN event can choose their own spot. What is a spot? It’s a small area for a single person, for small groups or families, limited by adjustable and self-supporting barriers. A spot is your personal space that is always safe and customizable, surrounded by passage through corridors, that guarantees people and workers’ safety, but still assuring the opportunity to fully enjoy the show.
- Standing Ticket
- Multiple for families
- Other sets
Zero adding emissions compared to a normal event. The audience doesn’t become a source of pollution.
Enjoyable while breathing fresh air, but it still keeps the emotions given by a live show and all the features of an event intact.
It's for everyone
If you don’t have a bike, you can rent it from the numerous bike sharing services around the area.
Adaptable for any space
Perfect on green areas, Bike-In doesn’t require big paved areas.